{"title":"Etta Loves","description":"\u003cp\u003eHand picked by Tracey. Etta Loves make sensory muslins, playmats and bath toys in bold, graphic prints designed to be visible to a baby rather than decorative for the adult — a British, female-founded, B Corp certified brand, in GOTS organic cotton.\u003c\/p\u003e","products":[{"product_id":"etta-loves-x-liberty-outdoor-playmat","title":"Etta Loves x Liberty Outdoor Baby Playmat — Fairford Shadow","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Fairford Shadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from birth to around 4 months - providing something they can actually see for longer, calmer play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":41616439050298,"sku":"ELLB009","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1265\/3069\/files\/etta-loves-x-liberty-outdoor-playmat-8818756.jpg?v=1787837278"},{"product_id":"etta-loves-x-liberty-sensory-muslin-2-pack-birth-to-12-months","title":"Etta Loves x Liberty Sensory Muslin Squares 2-Pack — Birth to 12 Months","description":"\u003cp\u003eThis exclusive 2-pack brings together iconic Liberty patterns and the science of infant vision to support visual and cognitive development from birth to around a year.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully practical for everyday use - whether over your shoulder for focused feeding and winding, or for sensory play anytime, anywhere.\u003c\/p\u003e\n\n\u003cp\u003eEach super-soft organic cotton muslin features a Liberty pattern reimagined through the eyes of a baby - thoughtfully scaled to meet your baby exactly where they are.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e features whimsical florals designed to focus and delight little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e depicts delicate wildflowers in bloom. Flowing forms and vibrant tones captivate babies as they begin to see more colour and detail in the world around them. Designed for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003ePresented in striking packaging - the perfect gift for a new parent or baby shower.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's early development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":41616441901114,"sku":"ELLB001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1265\/3069\/files\/etta-loves-x-liberty-the-liberty-lovers-set-8963953.png?v=1787837289"},{"product_id":"animal-print-muslin-2-pack-birth-to-12-months","title":"Etta Loves Sensory Baby Muslins 2-Pack — Animal Print, Birth to 12 Months","description":"\u003cp\u003eTwo-pack of super-soft sensory muslin squares, one from each age range from our best selling animals collection.\u003c\/p\u003e\n\u003cp\u003eDalmatian has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst Blue Leopard introduces smaller scales and bold colours to support from 5 months to a year and beyond.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":41616441966650,"sku":"ELAN015","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1265\/3069\/files\/animal-print-muslin-2-pack-for-babies-first-year-7126454.png?v=1787837289"},{"product_id":"animal-print-muslin-3-pack-birth-to-4-months","title":"Etta Loves Sensory Baby Muslins 3-Pack — Animal Print, Birth to 4 Months","description":"\u003cp\u003eThree sensory baby muslins in the everyday 60x60cm size — the one that lives over your shoulder and goes everywhere with you.\u003c\/p\u003e\n\u003cp\u003eZebra, Starfish and Dalmatian, each developed with the Etta Loves consultant orthoptist so that the scale and contrast keep pace with a baby's sight from birth to around four months, the stretch when learning happens fastest.\u003c\/p\u003e\n\u003cp\u003eThis is the original. When Etta Loves founder Jen launched the animal print in 2016 it was the first sensory muslin of its kind — designed not simply to be useful, but to give a new baby something they can genuinely see.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePack of three: Zebra, Starfish and Dalmatian, for birth to around four months\u003c\/li\u003e\n\u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n\u003cli\u003eEveryday 60x60cm size, right for feeds, burping and play\u003c\/li\u003e\n\u003cli\u003eSofter with every wash\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":41616441933882,"sku":"ELAN001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1265\/3069\/files\/animal-print-muslin-3-pack-for-newborn-to-4-month-old-babies-4449473.png?v=1787837288"},{"product_id":"etta-loves-x-liberty-outdoor-playmat-colourful","title":"Etta Loves x Liberty Outdoor Baby Playmat — Wharfedale Meadow","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Wharfedale Meadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from around 5 months to a year. More engaged attention. Longer, calmer outdoor (or indoor) play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time inside or outside. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":41616441999418,"sku":"ELLB010","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1265\/3069\/files\/etta-loves-x-liberty-outdoor-playmat-colourful-4903165.jpg?v=1787837288"},{"product_id":"plant-print-reversible-playmat-birth-to-12-months","title":"Etta Loves Reversible Baby Playmat — Plant Print, Birth to 12 Months","description":"\u003cp\u003eTummy time is nobody's favourite at first. This is designed to change that.\u003c\/p\u003e\n\u003cp\u003eA reversible sensory playmat that gives babies something genuinely worth looking at. The Fern side is scaled for birth to four months, when babies see high contrast at close range. Turn it over at five months and the Sycamore side steps up to meet their developing colour vision and sharper focus. One playmat, two stages, a full year of visual support.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePatterns designed to evolve with a baby's vision from birth to around a year\u003c\/li\u003e\n\u003cli\u003eReversible — Fern for birth to 4 months, Sycamore for 5 months onwards\u003c\/li\u003e\n\u003cli\u003eEncourages lifting, pushing and reaching, building neck, back and shoulder strength\u003c\/li\u003e\n\u003cli\u003eSuper-soft GOTS organic cotton outer with padded fill, machine washable\u003c\/li\u003e\n\u003cli\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":41616442032186,"sku":"ELPL008","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1265\/3069\/files\/plant-print-playmat-reversible-newborn-to-4-months-and-5-months-1843965.png?v=1787837288"},{"product_id":"love-heart-single-sensory-muslin-birth-to-4-months","title":"Etta Loves Sensory Baby Muslin — Love Heart, Birth to 4 Months","description":"\u003cp\u003eThis Love Heart print was drawn by the Etta Loves 'heartists' — children who all began life in a NICU. It was then scaled to support a baby's vision between birth and four months.\u003c\/p\u003e\n\u003cp\u003eIt began as the print Etta Loves donate to neonatal units across the UK, and so many people asked for it that it is now available to buy as well.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":41616442130490,"sku":"ELHE002","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1265\/3069\/files\/love-heart-single-sensory-muslin-designed-for-0-4-month-old-babies-6216043.png?v=1787837288"},{"product_id":"plant-print-muslin-2-pack-birth-to-12-months","title":"Etta Loves Sensory Baby Muslins 2-Pack — Plant Print, Birth to 12 Months","description":"\u003cp\u003eTwo mid-sized, super-soft sensory muslin squares, one from each age range in the Etta Loves plant print collection.\u003c\/p\u003e\n\u003cp\u003eThe Fern print is scaled to support a baby's cognitive and visual development from birth to around five months, while the colourful Sycamore introduces smaller scales and more colour for five months to a year and beyond.\u003c\/p\u003e\n\u003cp\u003eRight for feeding, play, cuddles and spillages, and just as good as a lightweight blanket, a breastfeeding cover, or laid over a playmat to encourage tummy time. They will even wind into a car window for shade on a long journey.\u003c\/p\u003e\n\u003cp\u003eEtta Loves won a Made for Mums Bronze award for 'Everyday Parenting Essential'.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":41616442097722,"sku":"ELPL012","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1265\/3069\/files\/plant-print-muslin-2-pack-birth-to-12-months-4043406.jpg?v=1787837288"}],"url":"https:\/\/www.thebonniemob.com\/collections\/etta-loves.oembed","provider":"The bonniemob","version":"1.0","type":"link"}