The Launch of our FLAGSHIP STORE

by The Bonniemob on August 23, 2012

All of us at Bonnie baby are proud to announce the launch of our first stand-alone store, which opened in Hong Kong today!

Bonnie baby London Flagship store exterior

The store is located in the Peninsula Arcade at the prestigious The Peninsula hotel. It is the first baby and childrenswear store to be invited into the arcade, which is home to over 80 luxury shops including Chanel, Michael Kors and Prada.

The simple design of the furniture compliments the fun Bonnie baby designs

Bonnie baby founder and designer Tracey Samuel and her furniture designer husband Gareth Griffiths conceived the design concept for the Bonnie baby store. Together the design duo came up with a store concept that is inspired by classic British furniture brands of the 1960’s, bough up to date with Gareth’s signature style – modern furniture incorporating traditional elements such as a quality and attention to detail. The store is timeless, clean and simple – the perfect backdrop for Bonnie baby’s vibrant, colourful designs.

You will find many perfect luxury baby gifts instore

Designed to be tactile and soft, fittings have been made in a soft oak and a rose gold coloured metal with white glass lacquer while large metal hanging rails incorporate Bonnie baby’s apple logo.

Items from our Autumn Winter 2012 collection are available in store

The overall feel is typically British, whilst incorporating fun elements such as a rocking horse sheep. The lighting in store is from handmade ceramic “Early Bird” lights, designed by New Yorker Amy Adams and supplied by Danish lifestyle brand Alma’s Room.

Luxury newborn baby gifts and our lovely lighting!

Tracey says: “We are so excited to launch our first stand alone store, in one of the most prestigious locations in Hong Kong.  I have been travelling to Hong Kong for nearly 20 years with my different design positions and have come to think of it as a home from home. I love the vibrancy of the city and the people and am thrilled it’s the location of our first store.”

Items from our Bonnie bundle gifting range, available in store

Gareth says: “Bonnie baby stores will be launching across Hong Kong and China over the next few years, so one of the most important considerations was flexibility of design. It was important to have a softness to the design that children will appreciate and above all, the design had to compliment Tracey’s designs.


Changing rooms, complete with signature Bonnie baby striped curtains 

We hope that you all like the store as much as we do, have you visited? Leave your comments below...