What new in actually means here
Two collections a year, not fifty-two. New pieces arrive by season rather than by the week. Each print is drawn from scratch in the Brighton studio, and each knit is developed on the machine before it is made — which takes the time it takes.
New prints, familiar knits. The rainbow stripes and space-dye knits carry through every season, so a new piece sits with what is already in the drawer. Nothing is orphaned by next year's palette.
The range is made with organic cotton. Machine washable at 30, and cut to survive being washed twice a week and then handed on.
First sizes go first. On a new drop the 0–3 and 3–6 month sizes tend to sell through before anything else, so they are worth looking at early if you are buying for a new arrival.
New in organic baby and kids clothes — the latest knitwear, rompers, dresses and gifts from the bonnie mob, newborn to nine to ten years.