What makes cotton organic?
It is grown without synthetic pesticides or fertilisers, and processed without the harsher chemical finishes used on conventional cotton.
Is organic cotton better for a baby's skin?
It is gentler, because fewer chemical residues reach the finished cloth and the fibre is left softer. For anything worn next to the skin all day, that is the point.
Is the whole range organic?
The range is made with organic cotton. A few pieces use other fibres where the job calls for it — recycled REPREVE in the swimwear, for instance — and each product page says what it is made from.
Does organic cotton shrink?
Washed at 30 and dried away from direct heat, no. Hot washes and tumble dryers are what shrink cotton, organic or not.
What sizes do you go up to?
Newborn through to nine to ten years, labelled by age. The size guide gives the height each size is cut to.
How should I wash it?
Machine wash at 30, inside out for printed pieces, and dry away from direct heat. Skipping the tumble dryer is the single thing that most extends the life of a garment.