Sensory playmats by Etta Loves, with prints scaled to what a baby can actually focus on. Reversible mats carry a baby through the first year, and the Liberty outdoor mats fold into their own carry bag.
Sensory playmats by Etta Loves
Designed around what a baby can actually see. Etta Loves scale their prints to infant vision, which develops in stages. The reversible mats have one side for birth to four months and another for five months onwards, so the mat keeps working as the baby's eyesight changes.
Tummy time, made worth doing. Nobody's favourite part of the day at first. Giving a baby something genuinely worth looking at is what changes that.
Keith Haring and Liberty. Etta Loves work with Keith Haring's artwork and with Liberty prints, scaled to the same science. Beautiful enough to leave out in a sitting room.
The outdoor mats. The Liberty outdoor playmats are 1.2m square, padded, waterproof underneath, and fold into their own canvas carry bag — which is what makes them get used rather than left at home.
Sensory baby playmats and tummy time mats by Etta Loves, stocked at the bonnie mob.
FAQ's
What is a sensory playmat?
A mat printed with patterns scaled to what a baby's eyes can focus on at a given age. Etta Loves design theirs around the stages of infant vision.
Why are they reversible?
Because eyesight changes quickly. One side suits birth to four months, the other five months onwards, so the same mat carries a baby through the first year.
Can they be used outside?
The Liberty outdoor mats can. They are 1.2m square, padded, waterproof underneath, and fold into their own canvas carry bag.
When should tummy time start?
From the early weeks, in short stretches, building up as a baby gets stronger. A mat worth looking at makes those first stretches a great deal easier.
Do they make a good gift?
One of the best, because it is rarely what people think to buy. A gift box with a handwritten card can be added at checkout.
Let customers speak for us
from 1108 reviewsSo cute. The perfect spring/autumn hat. Looks gorgeous .
Bought this for my 4.5 year old for school. She's really liking it and it's great it's organic cotton as she's sucking fabric alot it's good to know it's good material
Just discovered this shop and love the attention to detail and care that goes into the clothes. I ordered some baby cashmere in the sale and am really impressed with quality and value.
Adorable soft jumper. Very pleased with the quality and the design is so sweet. I would size up if in doubt, my son is 5 months and the 6-9 month fits well.
Beautifully made dress, so pretty but also comfy and practical and perfect for in-between weather! My daughter loves it.
Beautiful feel to this bodysuit and the design is exactly what you'd expect from the brilliant Bonnie Mob!
Lovely clothes
Loved these shorts last summer so bought size up this year, little one was delighted when they arrived and wanted to wear them right away. Comfy and she loves the pockets and bright pink colour. Super cheerful
EXCELLENT
Very charming!
I shopped at thebonniemob with ease and love the products.
Very happy with this lovely cardigan for my granddaughter.
A gorgeous little coat. It’s an excellent fit and very cosy.
The sweetest little dress. My granddaughter loves it and it’s beautifully cut and well made.
I’m really impressed with the baby clothes I bought from Bonnie Mob! The organic cotton feels incredibly soft and gentle on my baby’s skin — you can truly feel the quality the moment you touch it. The fabric is well-made and durable, even after a few washes, and the designs are absolutely adorable. You can tell the difference compared to many other brands — Bonnie Mob clothes just feel more premium, comfortable, and thoughtfully made. Definitely one of my new favourites for babywear! 👶💛

