Hand picked by Tracey. Etta Loves make sensory muslins, playmats and bath toys in bold, graphic prints designed to be visible to a baby rather than decorative for the adult — a British, female-founded, B Corp certified brand, in GOTS organic cotton.
The Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful. Liberty's Wharfedale Meadow pattern has been reimagined...
Tummy time is nobody's favourite at first. This is designed to change that. A reversible sensory playmat that gives babies something genuinely worth looking at. The Fern side is scaled...
Three sensory baby muslins in the everyday 60x60cm size — the one that lives over your shoulder and goes everywhere with you. Zebra, Starfish and Dalmatian, each developed with the...
Two mid-sized, super-soft sensory muslin squares, one from each age range in the Etta Loves plant print collection. The Fern print is scaled to support a baby's cognitive and visual...
This exclusive 2-pack brings together iconic Liberty patterns and the science of infant vision to support visual and cognitive development from birth to around a year. Beautifully practical for everyday...
Two-pack of super-soft sensory muslin squares, one from each age range from our best selling animals collection. Dalmatian has been expertly scaled to support babies' cognitive and visual development between birth and...
This Love Heart print was drawn by the Etta Loves 'heartists' — children who all began life in a NICU. It was then scaled to support a baby's vision between...
The Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful. Liberty's Fairford Shadow pattern has been reimagined...
