When we started sketching up our first ideas in January, a colour saturated collection inspired by artist David Hockney emerged, but we had no idea that we’d have to find a whole new way of communicating it with you. In a world where we couldn’t meet face-to-face, or photograph kids and babies in a studio, we needed to find new ways to show you our new collection. However, what began as daunting quickly turned into a hugely creative and rewarding experience. The result is what we believe to be an incredibly strong, colourful and fun Spring Summer 21 Collection.
At the beginning of April we decided to ask our wider Bonnie Mob family for help. Our brilliant customers, Instagram friends and fellow creatives quickly responded and joined our own little family, including my gorgeous daughter Alice. Together, we had the idea to put together a summer holiday, family album of photographs. Then we decided that we could do it in a Hockney, Polaroid collage sort of way. The results are brilliant.
For me, Hockney is a magician with colour. His combination of creativity, eccentricity and ability to adapt to the next new thing makes him a true genius and an amazing role model for our future little artists and makers. For Spring Summer ’21, we’ve immersed ourselves in all things David Hockney. You’ll find gentle nods to Hockney’s style and his use of colour. From the iconic Californian pool paintings, to the bright and fun iPad drawings, the polaroid photo collages, his adored Dachshund dogs, his signature round specs and of course, his charming fashion sense and iconic cardigans!