Our story began in 2005 with the arrival of a little girl called Alice-Bee, the bonnie first-born of our founder, Tracey Samuel. Although Tracey didn’t know much about parenthood back then, she did have an impressive career in knitwear design and an imagination built for creating new fabrics and textures. Tracey set about designing modern, colourful & distinctive baby-knits with the expectation that you should ‘Buy once, buy well, pass it on’. Bonnie baby was born: Practical, tough-wearing, spirited baby clothes to be loved in, played in and passed around.
"Buy once. Buy well. Pass it on."
As Bonnie baby and our range of clothes grew, so did our family. Kids grow up fast, so what would Alice & and all our older ‘Bonnie babies’ wear now?
A new name and a new range to celebrate our 10th birthday, giving us all something to grow into. The bonnie mob represents the fearless and the fun-loving. The spirit of freedom and the wildness of childhood. For the den builders, the wildlife hunters, the felt-tip masterpiece makers... Playful clothes from newborn snuggles to seven-year old explorers that spark imagination and go on never-ending adventures - a touch of handmade, a pinch of vintage and a whole heap of durability. Who knows how our tactile universe will grow, or where our next adventure will take us, but our clothes will always be made with understanding, practicality and love.
"We now go up to age 7, and you'll still find amazing babywear!"
This season we’ve felt the magnetic pull of the Polar North!
Join ‘the mob’ on an epic adventure via the wild forests of Canada and the snowscapes of Alaska, to the icy Arctic circle where the moon meets the horizon in a twinkling winter wonderland.
Do you dare to hug a hibernating grizzly bear? Build a snow-den with a sleepy polar bear? Or take a trek to find the elusive Arctic fox, to earn your ‘Bear Patrol badge’? Maybe you’d prefer to bring your telescope and look up to the magical constellations, take a peek at the planets and spot a shooting star or two for your ‘Star Gazer’ award.
Whatever happens, you’re guaranteed to be super cosy, wrapped up in our vintage inspired knits, fleecy embroidered sweatshirts and quirky organic cotton hand-drawn prints. It’s all about the layers!