About The bonniemob

SS17 summer collection of designer baby and kids clothes

Our story began in 2005 with the arrival of a little girl called Alice-Bee, the bonnie first-born of our founder, Tracey Samuel. Although Tracey didn’t know much about parenthood back then, she did have an impressive career in knitwear design and an imagination built for creating new fabrics and textures. Tracey set about designing modern, colourful & distinctive baby-knits with the expectation that you should ‘Buy once, buy well, pass it on’. Bonnie baby was born: Practical, tough-wearing, spirited baby clothes to be loved in, played in and passed around.

Bonnie baby has grown up, introducing The bonnie mob. from The bonnie mob - Bonnie baby on Vimeo

"Buy once. Buy well. Pass it on."

As Bonnie baby and our range of clothes grew, so did our family. Kids grow up fast, so what would Alice & and all our older ‘Bonnie babies’ wear now?


A new name and a new range to celebrate our 10th birthday, giving us all something to grow into. The bonnie mob represents the fearless and the fun-loving. The spirit of freedom and the wildness of childhood. For the den builders, the wildlife hunters, the felt-tip masterpiece makers... Playful clothes from newborn snuggles to seven-year old explorers that spark imagination and go on never-ending adventures - a touch of handmade, a pinch of vintage and a whole heap of durability. Who knows how our tactile universe will grow, or where our next adventure will take us, but our clothes will always be made with understanding, practicality and love.

"We now go up to age 7, and you'll still find amazing babywear!"

summer baby clothes for baby boys and baby girls, unisex clothes

follow the mob rules for quality baby and kids clothes



‘SMILE’ - the new Spring Summer 2017 collection from The bonnie mob. A collection inspired by the nostalgia of the 70’s, summer festivals and music.

The eclectic line up features lightweight organic jersey, terry denim, soft twill and organic cotton lightweight knits. With the bonnie mob’s characteristic prints playing on the main stage, you’ll find dancing bunnies, vintage hand drawn cameras, tee-pee’s, sunshine’s and rainbow shooting stars!

The collection represents the energy, happiness and love that comes with a weekend at a sun kissed festival.

So spend a little time with us at  ‘Camp Bonnie Mob’: dance to the music, chase a rainbow and most importantly SMILE!

summer clothes for babies boys and girls from the bonniemob